Is it possible to build an Internet business from nothing? That’s sort of a loaded question if you ask me. The real question is, are you willing to do what it takes to build an Internet business? There are a lot of people who seem to believe that starting an Internet business is easy and cheap. The problem with this kind of thinking is that it’s simply not true.
To start a successful Internet business you need to understand that the same rules of business apply as in a regular brick and mortar store. Starting an Internet business can be even more difficult because you have the added problems of generating traffic to your website. This is not an easy thing to do. Finding ways to generate traffic is an art of its own.
There are a million scam services, safelists, lead buying, and many others. So where do you get good traffic? I’ve found that there really isn’t one way to generate traffic. It’s not a good business practice to put all of your eggs in one basket either. Think about traditional businesses for a moment. Most businesses use several advertising campaigns. From print ads to radio to TV, there are many ways that a normal business will advertise.
It’s your job as a marketer to come up with clever advertising campaigns. You need to think outside the box. Not every online user has their credit card out and ready to buy. The idea is really to create some good value for people. Think about when you are shopping online, you want the most for your money. Look at eBay for instance, the auction service is so popular because people want value. You can apply these same tactics and get some good responses from customers. Giving value is the easiest way to get people to buy your products or services.
The other thing I have noticed is that people who wish to start an Internet business really don’t understand that you may be required to wear many hats. You have to learn to become a web designer, writer, marketer, and about 5 other jobs to create a successful Internet business. None of these things happen overnight either. It requires a lot of dedication and skill. But more importantly, you must acquire the Know-how. Education is useless if you don’t know how to apply it.
So to answer the question of building an Internet empire from nothing, yes it can be done, but it takes a serious amount of education, know-how, and dedication. So now ask yourself, do you have what it takes to build an Internet empire?