So you have already decided to do blogging for business. You have put up your blog to be able to reach more audiences. Unfortunately, you cannot make up your mind as to what elements you must include on your page to make it effective. Here are some ideas that you can include in your business blog:
Product or Service Features and Benefits
Enthusiastically describe the features of the product or service that you are selling or offering. Be detailed about it. Highlight its strong points or benefits. You must be realistic as well. Point out some of its weaknesses, if any, in the form of a warning. Your approach or tone should also be based on the nature of the products or services that you are promoting. If you are selling computer hardware and peripherals, for example, your approach should be more formal or professional. If your product is women’s apparel, on the other hand, you can be more conversational and more candid about it.
These can include the launching of a new product or upcoming promos that your customers should watch out for. These are helpful as they will trigger product interests and excitement, which can be passed to other potential customers by word of mouth. You must be creative so that your customers will be enticed to watch out for your upcoming products and promos. All these will surely contribute to the success of your blogging for business endeavors.
You can offer tutorials that are related to the operation or functionality of your product or service. If your business is related to cars, for instance, you can upload videos demonstrating some “do-it-yourself” techniques to help customers perform simple repairs on such problems as car dents and scratches. If you’re selling cookware, you can include tutorials on gourmet cooking. Your customers will even be happier if they can easily retrieve such tutorials from your blog in case they will need them in the future.
If your business is sportswear, your target market segment will surely be delighted to read some news about their favorite basketball players. If you’re selling computers, you can feature the latest computer software in your blog. This will make your blog more interesting and more useful to visitors.
Customers will surely appreciate it if you can include some practical tips that are related to the product or service that you are promoting. If you are engaged in the hotel business, for example, you can give tips on how to travel safely. If your business is health supplements, you can give tips on how to have a healthy body.
Testimonies from Satisfied Customers
You can do this creatively to show how your service or product has helped others solve their problems. If your business is car supplies, for instance, you can share testimonies of customers who were able to successfully eliminate recurring engine troubles by using the engine fluid that is included in your product line-up.
Encourage your customers to leave feedback or comments. Your willingness to receive feedback from customers, whether positive or negative, will convey your sincerity and concern for them. Use their comments to further improve your products or services or to provide more customer services in the form of warranties or after-sale offers.
These are some content that your existing or prospective customers would like to see in your blog. These will further motivate them to try your product or to continue patronizing them. With blogging for business done the right way, you’ll surely have more customers coming in.