I am sure you have heard it before. The money is on your list. Follow up with your customers or your business will die. Here is a good list of tips that will help you stay targeted in the right direction toward building your customer database.

1. Make others feel important. Put them first. You need to make sure your writing puts the WIFM, (What’s in it for Me?) thoughts in their minds. Emphasize the advantages you can offer them.

2. Draw a picture in their minds.

Customers need a clear idea of what benefits are involved for them. They need to understand how they are going to gain advantages over others by owning your product. Use stories to create a vision of how they will succeed after following the information you provide to them.

3. Follow the golden rule.

Go over your ad copy. Put yourself in the place of your customer. How would you feel if this were you making a purchase? Is what you are offering worth more than what you are asking? Is it believable, or does it sound hyped up too much? Treat your customers the way you expect to be treated. An unhappy customer will not help your business grow. You want them to be so happy they can’t wait to do business with you again.

4. Share some of your flaws.

If people suspect that you’re covering up your mistakes, you will lose credibility. Get real, share a bit of yourself, show them how a problem for you ended up with the development of a product as a solution.

5. Never criticize other businesses harshly.

Negative advertising bashing will only come back to haunt you. Public praise encourages others to excel, but public criticism only embarrasses and alienates everyone. If you bad-mouth a competitor, your customer may fear that the next person you speak badly about maybe him.

6. Be open to feedback. Encourage it.

You need to be available to your customers. Automation is good, but make sure you answer feedback promptly and whenever possible with a personal touch. Make autoresponse messages as personalized as possible without overdoing it. Email other website owners, complement their sites, ask questions, and observe how business is being handled. Often you will gain new insights into your work and find new opportunities. This is how joint ventures are born.

7. Deal with problems and conflicts quickly and positively.

No one wants to deal with irate customers. Look at a problem customer as an opportunity to learn and grow, rather than as a thorn in your side. Your business will benefit from the experience. Analyze how the problem can be avoided in the future.

I recently had one of my subscribers email me asking me questions on where he could promote his e-book. I had tons of resources on the hard drive I had saved but knew it would take me some time to put a list together.

I emailed this subscriber, told him it might be a day or so, but that I would put a list together for him.

The next evening I spent a few hours building this list. I also forwarded him an ezine that specialized in this area. The feedback I received from him was awesome and made my day. I learned something very valuable too.

I had been under the assumption, that just because I could find it, everyone else could too. The list I compiled will become part of my major information product I offer. It was a win-win for both of us. I made a friend in the process as well.

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